More than 30 Secrets for Writing an Ad That Will Yield Sales

Writing an advertisement, writing an advertisement, writing a short advertisement, a formula for writing an advertisement ready to be written, how to write an advertisement, a template for writing an advertisement 

Many people who work on Facebook or Instagram ads think that the most important part of the advertisement is targeting. Therefore, we find them investing efforts in gathering the best target data from groups, pages, in order to fuel a powerful ad. However, many are surprised that the ad does not work the right way or get weak results.

With the great development in artificial intelligence, Facebook platform has become for anyone to target by simply putting the right keywords. Therefore, no need to be a professional to reach the targeted customer. But the biggest challenge is how to make the customer interact with the ad and achieve the goal of the advertising campaign that works on it. For this ad that the user sees from words, pictures, and videos, does it encourage him to make a purchase decision? In this article, we will talk about: • Secrets of writing a powerful short ad that increases interaction and achieves the goal whether it is sales or visits • How to write a powerful ad • A ready-made marketing ad • Writing a business ad with an ad writing model

The Difference Between Copywriting and Content Writing

It Is Important To Not Confuse Content Writing and Copywriting, as the two are distinct. Content Writing Involves Creating Content that is relevant to the field in which you offer services or products. This could include news, updates, tips, and articles that provide value for customers. For Example, if you work in the real estate industry, you could write an article or post explaining How to search for and Take Advantage of the best Investment opportunities available in the real estate sector.

Copywriting, on the other hand, is content whose primary goal is sales, i.e. it encourages the customer to take a certain decision, such as interacting with the post by sending a message or comment, or visiting the site.

The basic difference is the purpose of the content, the first is to share information and updates about the field so that the brand is in a position of expert or informed so that the customer knows that there is understanding in the work and therefore trust increases between the company and the customer.

The second type is copywriting, whose primary role is sales, i.e. presenting your products and services in an excellent way to the target customer.

How to Write a Strong ad format in 5 Steps in an ad Writing Method, Whether a business ad or a marketing ad

1. Knowing the type of customer: Here in the methods of writing an advertisement, you must ask a set of questions before you write down the advertisement, for example, what are the problems that the customer suffers from that will push him to buy the product, then what are the characteristics of the customer, his age group, his preferences and dislikes, and how It is his day, he works in any field, his income level, and the language he prefers in dialogue, colloquial or classical Arabic. That is, here you know the specifics of your client, which is reflected in the wording of your ad .

2. Determine the strengths of the product or service and what distinguishes it from competitors: here in how to advertise, you must know the competitors and know the details of your product, which solves a problem or crisis for the customer or raises the desire to buy or try the product, but here the offer must be in the form of benefits or advantages .

3. Determine the stage of the customer’s presence: here you must know the stages that the customer goes through during and after the purchase process, which means defining an article for each stage, which gives an effective effect to re-targeting campaigns, which is the stage of awareness, then the stage of interest, the stage of consideration and interest, the stage of evaluation, and the last stage From deciding, buying and achieving loyalty with the advice of others.

4. Formation of the publication, i.e. the formation of an advertising flyer that consists of stages, which is a marketing phrase, and consists of a question or sentence that describes the problem you are facing, and the value of the product that is offered to the customer, and it is formulated in the form of benefits and not just a narrative, and finally directs the customer to a specific purchase decision For example, he sends a message or writes a comment.

5. Choose different ad formats and measure engagement on the formats.